Supply-Build Canada (formerly the Western Retail Lumber Association) is a national association supporting businesses in Canada’s lumber and building materials industry. After 135 years under its original name, the organization underwent a full rebrand to better reflect its diverse and evolving membership.

I was brought on to lead the art direction for the new brand identity, with the goal of honoring the association’s legacy while introducing a modern, future-facing visual system. My work included developing brand visuals, designing launch materials, and overseeing the rollout of assets ranging from event collateral to member resources under the new Supply-Build Canada identity.

A key highlight was designing the brand reveal experience at the national gala, where every detail—from signage to presentation materials—was crafted to introduce the new brand with clarity and confidence.