The Dream Factory is a Manitoba-based non-profit organization that creates unforgettable experiences for kids battling life-threatening illnesses and supports their families through the medical journey. The Dream Factory acts as the connection point between dreamers and donors, creating a space where everyone feels free to dream together. In 2024/2025 I led the visual direction for the rebrand while working with The Dream Factory at UpHouse Marketing Agency.

The objective for this project was to create a design system to support the organization in their mission to be a light in the darkness—a manufactured moment of brightness that helps light the way for kids and families as they rebuild childhood.

With this in mind, we developed a responsive logo suite, brand colour palette, brand type styling, photo direction, illustration library and the guidelines to support the launch of print and digital materials that represent the new look and feel.

I share much pride with UpHouse and The Dream Factory that this brand has since won the 2025 Gold Anthem Award in the Health: Community Space category. It’s been an honour to collaborate on a brand that sparks so much joy for children in Manitoba.