Pilot & Porter is a contemporary condominium development soon to be built in the heart of downtown Winnipeg. Located at The Forks, it will be among the first condominiums in the new Railside community. I led the art direction and final deliverables for this visual identity in partnership with the team at UpHouse Marketing Agency and supporting collaborators.
Pilot & Porter was designed to appeal to urban millennials and investors. The visual identity blends the railway heritage of The Forks with a modern sensibility to create a warm, welcoming community feel. Built around the idea of “the start of something big,” the brand reflects the site’s legacy as a place of arrivals, departures, and new beginnings. This approach creates a narrative that feels both nostalgic and forward-looking, positioning Pilot & Porter as a new chapter in a storied location.
This brand identity was designed in collaboration with UpHouse Marketing Agency and Catrina Silveira.